Chinese Automakers Accelerate Global Expansion Strategy

Pioneering Brands and Their Strategic Market Approaches

BYD made its official entry into the Swiss market on April 1-2 with events in Lugano and Bellinzona. The automaker introduced three models - the BYD SEAL, BYD SEALION 7, and SEAL U DM-i - covering both pure electric and plug-in hybrid options. Through partnership with local Swiss dealer Automotive Suisse, BYD plans to establish 15 sales outlets across Switzerland by the end of 2025.

IM Motors showcased two global strategic models (IM6 and IM5) at the Melbourne Auto Show on April 5-6, with plans to launch in Australia by mid-year. The brand's advanced technology and premium positioning align well with Australian consumers' demands for safety, comfort and intelligent features.

XPeng Motors announced a strategic partnership with Bahrain's Ebrahim K. Kanoo automotive group on April 3, 2025, marking its entry into the Bahrain market. Three flagship models - the G6, G9 and X9 - will

Changan Auto Q1 2025 Sales Performance and Future Development Plans

Sales Performance

Changan Automobile achieved robust sales growth in the first quarter of 2025:

• Total Sales: Exceeded 700,000 units in Q1, with March sales reaching 268,100 units (3.5% YoY growth)
• NEV Models: Sold over 87,000 new energy vehicles in March (62% YoY growth)
• Overseas Markets: March exports surpassed 50,000 units (4.9% YoY growth)

Three Flagship NEV Brands

Changan's three new energy brands - Qiyuan, Deepal, and Avatr - are showing remarkable momentum:

Changan Qiyuan

Sold 15,300 units in March 2025 with cumulative sales exceeding 220,000 units, rapidly establishing market leadership.

Deepal Auto

Delivered 24,400 vehicles in March (86.7% YoY growth, 30% MoM increase). The brand leads in intelligent driving adoption with 92.7% of vehicles equipped with L2.5+ autonomous systems. The upcoming Deepal S09, a flagship 6-seater smart SUV, will launch soon.

Avatr

March sales exceeded 10,000 units with both YoY and MoM

China's EV Global Expansion: Performance and Challenges

Export Growth and Market Performance

China's electric vehicle exports continue their strong growth trajectory in 2025 despite facing multiple challenges. The first two months of 2025 saw 360,000 NEVs exported, representing a 26% year-on-year increase. Industry projections suggest China will maintain its position as the world's largest auto exporter with 5.58 to 6.2 million vehicles shipped globally this year, though growth rates are moderating compared to previous years.

Market Composition and Pricing Strategy

The export portfolio shows 96% passenger vehicles, with a significant shift toward premium segments. Vehicles priced between $20,000-$30,000 account for 42% of exports, while high-end models above $40,000 comprise 18% - demonstrating China's move beyond price competition to technology and brand-driven value. Notably, Chinese EVs exported to Belgium average over €30,000 per unit, confirming their competitive positioning in

BYD Achieves Record Sales in March 2025 with Strong Domestic and International Performance

March 2025 Sales Report: BYD Continues Market Dominance

BYD has demonstrated remarkable sales performance in March 2025, solidifying its position as a global leader in the new energy vehicle sector.

Key Sales Figures

• Total Sales: 377,420 vehicles sold in March, representing 24.8% year-over-year growth
• Domestic Market Leadership: Surpassed 350,000 units in China alone - outperforming combined sales of established joint ventures like FAW-VW + SAIC-VW (177,000 units) and FAW-Toyota + GAC-Toyota (137,000 units)

Brand Performance Breakdown

• Dynasty & Ocean Series: 350,615 units (22.3% YoY growth)
• Fang Cheng Bao: 8,051 units (126.8% YoY growth)
• Denza: 12,620 units (22.8% YoY growth)
• Yangwang: 133 units

International Expansion

• Overseas Sales Milestone: First time exceeding 70,000 units in international markets (88.4% YoY growth)
• BYD SHARK Pickup: Surpassed 5,000 units in exports, gaining popularity across

BYD Enters Swiss Market, Pioneering New Trends in Electric Mobility

Official Launch in Switzerland

Chinese new energy vehicle leader BYD has officially entered the Swiss market with a grand brand launch event held on April 1-2, 2025. The flagship store located in Zurich's Bahnhofstrasse financial district marks a significant step in BYD's European expansion strategy.

Flagship Models for Swiss Consumers

BYD introduces three cutting-edge models to Switzerland:

BYD SEAL: Featuring revolutionary Blade Battery technology that maximizes battery pack volume utilization.

BYD SEALION 7: A mid-size SUV boasting impressive acceleration (0-100km/h in just 5.9 seconds).

SEAL U DM-i: A plug-in hybrid SUV with DM Super Hybrid technology delivering exceptional 1,200+ km comprehensive range.

Strategic Retail Expansion

BYD is implementing an ambitious Swiss market penetration strategy:

• First showroom opened at Uraniastrasse 31 in Zurich city center with partner Harmony

• Two additional locations coming

BYD Makes Grand Debut at 2025 Seoul Motor Show with SEAL Model Launch

Exhibition Highlights

On April 3, BYD showcased its full brand lineup of 8 models at the 2025 Seoul Motor Show. The star of the event was the official unveiling and pre-sale announcement of the BYD SEAL, presented under the theme "BYD Tech Wave" to demonstrate the company's cutting-edge EV technologies to the Korean market.

Technology Leadership & Market Strategy

Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, emphasized: "BYD's core philosophy is technology-driven innovation, creating mobility solutions that combine safety, performance and sustainability. We're committed to making smart, eco-friendly transportation accessible to all consumers."

Cho In-chul, BYD Korea's passenger vehicle representative, added: "The SEAL represents our groundbreaking CTB technology and embodies BYD's engineering excellence. Its aerodynamic design, sporty performance and advanced tech will strengthen our brand in

U.S. 25% Auto Tariff Impact: Key Insights for Global Car Buyers and Dealers

How the New U.S. Tariffs Affect Chinese Automakers

While Chinese finished vehicle exports to the U.S. remain limited (approximately 116,000 units in 2024, primarily from American brands like GM and Ford), the real pressure falls on auto parts suppliers. China's auto component exports to the U.S. have been declining, with $8.33 billion shipped between January-November 2024, accounting for 10.6% of total U.S. auto parts imports. Chinese suppliers must now increase North American localization and U.S. sourcing to mitigate tariff impacts.

Major Challenges for Japanese, Korean and German Manufacturers

Japan (1.37 million units), Korea (1 million units) and Germany (550,000 units) face direct export reductions of 270,000, 200,000 and 160,000 vehicles respectively. These automakers now struggle to balance volume and profitability, forced to either raise prices or accelerate U.S. production - potentially leading to industrial

Changan Auto Enters European Market and the Global Outlook of "Made in Chongqing" Vehicles

Changan's European Market Strategy

Brand Launch and Market Expansion: On March 21, 2025, Changan Automobile held its European brand launch in Mainz, Germany, marking its official entry into the European market. The event showcased nine new models across its three brands (Changan, Deepal, and Avatr).

Market Plan: Changan plans to expand to at least 10 European regional markets by the end of 2025 and establish a comprehensive business presence across Europe by 2028. The company will set up its own national sales companies in Europe and plans to open up to 60 showrooms in the UK.

Localization Strategy: Changan will promote localized product R&D and manufacturing in Europe. Its European R&D team will deeply participate in product design and optimization to ensure vehicles meet European consumer preferences. The company may establish local manufacturing plants in Europe to reduce costs and improve supply

Zhongtong Bus Expands Global Footprint with Record Chile Order and Strong Overseas Performance

Major Export Orders

On March 26, 2025, Zhongtong Bus celebrated the shipment of the first batch of 895 pure electric buses to Chile, marking the largest single export order of Chinese buses to Chile in recent years.

This shipment represents Zhongtong's third "super order" in three years. Previous major contracts include:

• 1,000 buses to Kyrgyzstan (May 20, 2023)
• 1,022 buses to Saudi Arabia (February 21, 2024)

Global Market Presence

As one of China's earliest bus manufacturers and a pioneer in new energy vehicle R&D, Zhongtong has established strong presence across multiple markets:

• Portugal: Largest NEV bus supplier
• Egypt: Pure electric buses operating at the Pyramids
• Singapore: Double-decker electric buses for public transport
• Operations across Central Asia, Middle East, Africa, Americas, and Europe

Recent Market Performance

• Saudi Arabia became Zhongtong's first overseas market to exceed 10,000