Unpacking the Ownership Structure of Volvo Cars

Major control changes have taken place at Volvo Cars, the Swedish luxury carmaker, over the past decade. It is often said that Volvo Cars is owned by a Chinese multinational automotive corporation called Geely. Nonetheless, many people have a keen interest in understanding the extent to which this is true.

Geely’s Purchase of Volvo

In 2010, Geely Holding Group bought Volvo Cars from Ford Motor Company for $1.8 billion. The transaction was a significant move toward Geely’s worldwide growth plan and established it as one of the major participants in the automotive industry. Ever since then, Geely has been actively involved in managing and guiding the future direction of Volvo Cars.

Who Owns It Now?

The most recent information available suggests that Geely Holding Group still holds a substantial share in Volvo Cars. However, it would be incorrect to state categorically that 100%

A Shift in Consumer Preferences and the Impact on Joint Venture Vehicles

The automotive industry in China has been witnessing a significant shift in recent years, with domestic brands gaining ground and challenging the dominance of joint venture vehicles. Once revered for their quality and reliability, models like the Toyota Corolla and Honda Fit have seen their sales plummet due to the rise of competitive homegrown alternatives. This article explores the factors contributing to this change and the implications for the future of China's automotive market.

The Fall of Toyota Corolla and Honda Fit

The Toyota Corolla, once a symbol of affordability and reliability, has experienced a dramatic drop in sales, with only 4,320 units sold in April of this year. Similarly, the Honda Fit, known for its spaciousness and performance, has seen its sales dwindle to a fraction of its former success. The discounts for