March 2025 Premium Mid-to-Large Sedan Market Sales & Pricing Analysis

Market Overview: Luxury Going Mainstream

With continuous price reductions, the premium mid-to-large sedan segment is becoming increasingly accessible to mainstream buyers. Several models have now dropped below the 300,000 RMB threshold (approximately $41,400 at CNY/USD 7.25), offering exceptional value. German brands continue to dominate this segment, though newcomers like the SAIC Audi A7L are challenging established players like Volvo S90 with competitive pricing and comprehensive capabilities.

Sales Performance by Key Models

German Dominance: The Big Three Lead

FAW Audi A6L
March sales: 13,545 units | Q1 2025 total: 42,933 units
Current A6L maintains market leadership through aggressive discounts ahead of next-gen model launch
Beijing Mercedes-Benz E-Class
March sales: 10,000+ units | Q1 2025 total: 32,805 units
Stable performance during model transition period

BMW Brilliance 5 Series
March sales: 9,053 units | Q1 2025 total: 23,253 units
Controversial design language impacts market share compared to A6L and E-Class

Second Tier: Audi A7L Emerges as Strong Contender

SAIC Audi A7L
March sales: 2,066 units | Q1 2025 total: 6,282 units
Outperforms Volvo S90 through brand appeal and dealer discounts
Volvo S90
March sales: 1,801 units | Q1 2025 total: 5,105 units
Remains core import alternative despite A7L challenge
Hongqi H9
March sales: 593 units | Q1 2025 total: 1,560 units
Significantly below initial launch performance

Cadillac CT6 & Jaguar XFL
CT6: 285 units (March) | 952 units (Q1)
XFL: 225 units (March) | 524 units (Q1)
Despite competitive pricing, market acceptance remains limited

Import Model Performance

BMW 5 Series (Import)
March sales: 655 units | Q1 2025 total: 1,645 units
Wagon variant could boost performance
Mercedes-Benz E-Class (Import)
March sales: 421 units | Q1 2025 total: 1,191 units
Satisfactory performance for niche offering
Audi A6 Avant
March sales: 231 units | Q1 2025 total: 580 units
Remains specialized niche product

Japanese & Korean Luxury Models

Toyota Crown
March sales: 116 units | Q1 2025 total: 286 units
Limited market presence
Genesis G80
March sales: 94 units | Q1 2025 total: 242 units
Strong product undermined by brand recognition issues

New Energy Vehicle Highlights

BMW Brilliance i5
March sales: 922 units | Q1 2025 total: 1,694 units
Competitive pricing drives strong performance
Beijing Mercedes-Benz EQE
Q1 2025 total: 385 units
Underwhelming market response
Porsche Taycan
March sales: 53 units | Q1 2025 total: 164 units
Limited demand for premium electric sedans

Key Models: Specifications & Pricing Comparison (March 2025)

Model	March Sales	Q1 2025 Total	MSRP Range
Audi A6L	13,545	42,933	419,800-656,800 RMB ($57,900-90,600)
Mercedes-Benz E-Class	~10,000	32,805	443,500-654,100 RMB ($61,200-90,300)
BMW 5 Series	9,053	23,253	439,900-643,900 RMB ($60,700-88,800)
Audi A7L	2,066	6,282	418,700-699,700 RMB ($57,800-96,500)
Volvo S90	1,801	5,105	406,900-505,900 RMB ($56,100-70,000)
Hongqi H9	593	1,560	329,800-539,800 RMB ($45,500-74,500)
BMW i5 (EV)	922	1,694	439,900-499,900 RMB ($60,700-69,000)
Mercedes-Benz EQE (EV)	-	385	478,000-534,300 RMB ($65,900-73,700)

Note: MSRP for reference only - substantial dealer discounts available

Market Trends Summary

German brands maintain strong leadership with combined monthly sales exceeding 30,000 units for A6L, E-Class and 5 Series
Effective price points now approaching/below 300,000 RMB ($41,400), accelerating luxury democratization
Domestic NEV models like BMW i5 showing promise, though premium EVs (e.g. Taycan) face adoption challenges
Second-tier and import models generally underperform, with brand strength determining market position

The premium mid-to-large sedan market shows established brand hierarchies with emerging NEV trends. Price reductions and dealer incentives are rapidly bringing luxury vehicles within reach of mainstream consumers worldwide.