Dongfeng Motor Seals Major 9,000-Vehicle Annual Deal in Italy, Accelerating European Expansion

Key Highlights

• Annual Order: 9,000 vehicles for Italy, featuring flagship models Mage, Huge, and Shine

• Market Growth: Chinese car sales in Europe surged 91% YoY in early 2025

• Dealer Network: 20 Italian dealerships signed, targeting 40+ by end-2025

• EU Compliance: Core models now certified for European standards

Strategic Push into Europe

Dongfeng Motor has secured a landmark agreement with an Italian partner, marking one of the largest single orders for Chinese automakers in Europe. The deal underscores Dongfeng's strategic focus on the region, where its Mage, Huge, and Shine models will spearhead market penetration.

Localized Market Approach

Dealer Network: Dongfeng has already established 20 dealerships across Italy, with plans to double this number by December 2025. This ensures nationwide sales and service coverage for customers.

Consumer Engagement: The company is running high-impact marketing campaigns including:

Outdoor billboards in Milan
Live vehicle roadshows in Rome
Pop-up experience stores in Milan and Naples

These initiatives allow Italian consumers to directly interact with Dongfeng's technology and design.

Operational Readiness

Regulatory Compliance: Dongfeng proactively secured EU certifications for its core models, ensuring full compliance with stringent European standards.

After-Sales Commitment: The July 2025 opening of a European training center in Milan demonstrates Dongfeng's long-term investment in local service capabilities. Technicians and partners receive ongoing training to maintain service excellence.

Chinese Brands Gaining Momentum

Dongfeng's expansion mirrors broader trends - Chinese automakers now hold 5.1% of the European market, nearly doubling from 2.7% in 2024. Competitive pricing and aggressive dealer strategies are driving this growth.

Flagship Model Overview

While detailed specifications weren't disclosed, Dongfeng's European lineup typically includes:

Mage: Intelligent connected EV/Hybrid
Huge: Mainstream passenger vehicle
Shine: High-end off-road capability

TopUsedCars.com can provide full technical comparisons against European competitors like Volkswagen or Peugeot upon request.

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Dongfeng Italy Expansion Snapshot

Initiative	Status (August 2025)
Annual Order Volume	9,000 units
Key Models	Mage, Huge, Shine
Dealerships	20 (40+ target by 2025)
Marketing	Billboards, roadshows, pop-ups
Certification	EU standards approved
Training Center	Operational in Milan

By TopUsedCars.com reporter Xiao Mi