GWM Shines at 2024 Shanghai Auto Show: Deep Dive into Technology, Off-Road Prowess and Global Strategy

Six Brands, One Vision: GWM's Comprehensive Showcase

On April 23, Great Wall Motor (GWM) made a big splash at the Shanghai International Auto Show. Their theme was "Technological GWM, Off-Road GWM, Global GWM." The company displayed almost 40 vehicles. These vehicles come from six brands: HAVAL, WEY New Energy, TANK SUV, ORA, POER, and SOULO Motor. This display highlighted their strengths in smart technology, tough off-road skills, new energy options, and global strategies.

Six-Brand Portfolio and Key Highlights

• Complete Product Range: Covering SUVs, pickups, new energy vehicles, pure electric models, and off-road motorcycles to meet diverse global needs.
• New Brand Identity: The updated GWM logo represents both "Great Wall Motor" and the brand philosophy "Go With More", symbolizing breakthrough ambitions.
• Global Milestone: Targeting 1.5 million cumulative vehicle production by 2025, marking the first year of GWM's unified global strategy combining ecological expansion with local market cultivation.

Two Product Clusters: Intelligent Tech & Rugged Off-Road

Technology Lifestyle Cluster (HAVAL, WEY New Energy, ORA)

• Focus on smart technology for new energy mobility with premium intelligent connectivity
• Flagship models: Second-gen HAVAL Xiaolong MAX (Hi4 tech), ORA Lightning Cat Touring Edition (LiDAR+NOA), WEY Gaoshan MPV (Coffee Pilot Ultra), WEY Lanshan (flagship smart cabin)

Off-Road Heavy Machinery Cluster (TANK, POER, SOULO)

• Professional-grade off-road capabilities with multiple powertrain options including new energy
• Flagship models: TANK 300 Hooke Edition (extreme off-road), Shanhai POER Hi4-T (PHEV pickup from $31,586), SOULO S2000GL "Cloud Lion" Limited (world's only 8-cylinder opposed engine motorcycle, 1-unit limited)

Innovation and Technological Advancements

Intelligent Leadership

• SEE end-to-end autonomous driving model and next-gen AI data platform
• Coffee Pilot Ultra enables mapless point-to-point navigation
• Coffee OS 3.2 delivers premium user experience

Off-Road and New Energy Integration

• Hi4/Hi4-T architectures cover gasoline, diesel, hybrid and PHEV options
• 59.05kWh battery balances urban and off-road needs
• Self-developed 3.0T V6, 4.0T V8 engines and unique 8-cylinder motorcycle powertrain

Global Strategy and Market Performance

• "Ecological Globalization" strategy: Localized production, localized operation, cross-cultural branding, secure supply chain
• 2024 sales: 1,233,292 units globally including 453,141 overseas (+43.39% YoY)
• Over 1,500 global dealerships serving 15 million customers worldwide

Flagship Models Overview

Exhibition Experience

Interactive zones featured Hi4 tech demos, AI smart cabins, and off-road vehicle experiences, combined with public activities like robotic baristas and stamp collection games, presenting GWM's warm technological image.

GWM uses its six brands to focus on technology, off-road skills, and global product plans. This helps GWM lead in smart new energy vehicles and outdoor off-road markets. The company sets a standard for China's car industry on a global scale.