Roewe D6 EV: Aggressive Price Cutter or Rational Choice?

Market Context and Pricing Storm

The Roewe D6 pure electric model made waves at the Shanghai Auto Show on April 23, 2025, with its limited-time starting price of just 79,800 RMB (available until end of June, down from original 99,800-139,800 RMB). With additional trade-in subsidies, some buyers could get it as low as 59,800 RMB, making it the undisputed "price slasher" in the A+ segment new energy market. Marketing slogans like "range dominator" and "space magician" further amplified its disruptive entry.

Core Product Analysis

Range/Efficiency:
Offers 450km and 520km CLTC range versions with outstanding energy consumption as low as 10.6kWh/100km, suitable for daily commutes and short trips.

Dimensions/Space:
Measures 4792×1828×1496mm with a 2750mm wheelbase, delivering A+ class exterior dimensions with B-class interior space.

Features/Positioning:
Smart connectivity, comfortable cabin, lifetime battery/motor warranty, and claims of "zero fire incidents" aim to address quality and safety concerns.

Intense Market Competition

The Roewe D6's pricing directly challenges BYD, Tesla, and Changan in the new energy sector. Its launch coincided with BYD, Changan and Dongfeng Honda announcing discontinuation of fuel models, signaling an aggressive push into electrification. While all manufacturers tout "value-for-money" propositions, consumers should carefully compare specifications and real-world performance.

Competitor Comparison

Model	Starting Price	Range (CLTC)	Dimensions (mm)	Wheelbase	Energy Consumption
Roewe D6	79,800 RMB (limited)	450/520km	4792×1828×1496	2750	10.6kWh/100km
BYD Qin PLUS EV	109,800 RMB	420/510km	4765×1837×1515	2718	~12kWh/100km
Changan Qiyuan A05	89,900 RMB	430/515km	4780×1825×1490	2760	~11kWh/100km

Risks and Rational Purchasing Advice

Potential Concerns with Low Pricing:
History shows extreme price wars may compromise long-term quality and after-sales service, as seen in China's bike-sharing industry collapse.

Real-World Range Considerations:
Official range tests often differ from actual performance, especially in extreme temperatures or high-speed driving conditions.

Safety and After-Sales:
While "zero fire incidents" and lifetime battery warranties sound reassuring, these claims need long-term market validation.

Conclusion: Buying Recommendations

The Roewe D6 offers explosive value with its aggressive pricing, competitive range and spacious interior in the A+ segment EV market. However, smart purchasing goes beyond initial price tags: