Saudi Arabia's Automotive Market in February 2025: A Mixed Bag for Chinese Brands

Sales Overview and Brand Performance

In February 2025, the Saudi Arabian new light vehicle market saw a significant surge, with sales reaching 72,388 units, a 14% year-over-year increase. This growth continues the market's recovery trend observed since 2024. The cumulative sales for the first two months of 2025 totaled 140,311 units, representing a 10.9% increase compared to the same period last year[2][4%.

Key Drivers of Growth

The growth in sales can be attributed to several factors, including stable oil prices (projected to remain above $80 per barrel in 2025), increased government spending, and enhanced consumer confidence.

Market Dominance and Brand Performance

• Toyota: Led the market with a 26.2% market share, maintaining its strong position.
• Hyundai and Nissan: Followed closely, with Hyundai's Accent model showing a 36.9%

BYD Unveils 2024 Sustainability Report, Focusing on Innovation and Global Goals

On March 26, BYD Company Limited published its 2024 Sustainability Report, comprehensively detailing the company's strategic plans, achievements, and long-term commitments in the Environmental, Social, and Governance (ESG) sectors. The report highlights BYD's dedication to sustainable development through technology innovation, significantly impacting green energy, social responsibility, and corporate governance.

In 2024, BYD elevated ESG strategies to the group's strategic level, establishing a board-level Strategic and Sustainable Development Committee. The company appointed Zhao Jianping as Chief Sustainability Officer (CSO) and integrated ESG performance into the compensation assessments of executive directors and senior executives, accounting for 10% of their evaluations. This move demonstrates BYD's commitment to practicing ESG principles.

For decades, BYD

Chinese Automakers Embrace DeepSeek AI to Revolutionize the Automotive Market

In recent months, the integration of DeepSeek AI technology into automotive systems has become a significant trend among Chinese automakers. This move is driven by the desire to stand out in a highly competitive market and to enhance the intelligent features of their vehicles.

DeepSeek AI: A Game-Changer in Automotive Intelligence

DeepSeek AI, developed by a Chinese startup, has garnered widespread attention for its advanced AI models, including DeepSeek R1 and DeepSeek V3. These models offer a high-efficiency, low-cost solution that is particularly appealing to Chinese automakers. Here are some key points about the integration of DeepSeek AI:

East Wind, BYD, and SAIC Lead the Charge

• East Wind Automobile: East Wind has been at the forefront, integrating the DeepSeek R1 model into its Lantu Knowsound